As AICC's Director of Communications (2023), I strategically shape and convey organizational messages to internal and external audiences. I lead the development and execution of communication strategies, create and manage announcements, newsletters, and ensure consistent messaging across leadership teams. Handling media inquiries, promoting community initiatives, and driving engaging projects, I play a pivotal role in enhancing AICC's visibility and fostering a positive community environment. Monitoring communication effectiveness through analytics, I contribute to continuous improvement and alignment with organizational goals.
At Luxid Group, I concurrently served as an AI Consultant and Digital Creative, bridging innovation and creativity. As an AI Consultant, I led the integration of AI tools across Finland and the UK, developing training programs and providing hands-on support. Simultaneously, as a Digital Creative, I crafted visually engaging content and optimized campaigns using tools like Midjourney, Adobe Creative Cloud, and HubSpot. Notable achievements include training teams in AI tool usage and producing AI guidebooks. This dual role allowed me to seamlessly blend strategic consultancy with hands-on creative contributions, contributing to Luxid Group's success on multiple fronts.
Naava Group | 2021-2022
As the driving force behind Naava's new brand identity, I specialized in creative copywriting and strategic planning for internal and external brand communication. As a core member of the global marketing team, I actively contributed to making a significant impact on the brand communication, collaborating closely with Naava's frontline business and international sales development team. Notable achievements include serving as the designer for the transformative Naava brand identity, shaping the tone of voice, and crafting core messages that resonate with the brand's essence.
Hasan & Partners | 2021
As a Creative Trainee, I actively contributed to the development and execution of advertising campaigns, handling tasks such as creating briefs, researching diverse topics, and crafting presentations, mood boards, and pitches. Collaborating closely with the Art Director and the Creative team, I provided valuable support to achieve project goals. Notable achievements include serving as the Project Manager for the successful Berner XZ campaign and photo shoot, and playing a pivotal role in developing creative campaigns for Lambi for 2022. I possess experience in writing compelling copy and confidently pitching ideas, demonstrating dedication to driving creative excellence.
Sales Communications | 2020-2021
Experienced in HubSpot, content marketing, strategy, and social media management, I am a HubSpot certified marketing expert specializing in email marketing, social media content, and blog creation. My achievements include contributing to the success of companies such as Staria, Hydroline, Bosch, and Lumme Energy.
Marimekko Career Highlights | 1998-2020
During my extensive Marimekko career from 1998 to 2020, I fulfilled key roles as Key Account Coordinator in the Asia Pacific and Australia (2016-2020 and 2010-2016), Area Coordinator in North America and Denmark (2004-2009), and Sales Coordinator in North America and Australia (2000-2004). As a Key Account Coordinator, I effectively executed brand, sales, and corporate strategies, introducing the Marimekko brand and retail concept while overseeing key accounts and proactive sales efforts. Noteworthy achievements include expanding into new markets like China, Hong Kong, Singapore, Taiwan, and Thailand and revitalizing the brand in Australia, and North America. In the role of Area Coordinator, I played a crucial part in building the Marimekko brand in North America through collaboration with Marimekko Agent North America LLC, ensuring functional distribution. As a Sales Coordinator, I successfully established a robust Marimekko brand distribution network in North America and Australia, contributing to the brand's overall growth and success.
Full career history on LinkedIn.
I served as the Director of Communication for the collaborative project between AICC :: Artificial Intelligence Creative Community and Rising United, unveiled in September 2023. This transformative alliance gave rise to 'Hera Rising,' a groundbreaking initiative dedicated to global female empowerment. Through a series of creative briefs aligned with Rising United's core values, we invited our community to contribute to themes such as STEAM Education, Self-Esteem, and Inclusion, culminating in a monumental event set to redefine empowerment on a global scale.
As the Director of Communication for the collaborative project with Brave Bison and WWF, I led the initiative commemorating World Wildlife Day on March 3, 2023. Themed 'Partnerships for Wildlife Conservation,' our project, in collaboration with Brave Bison and WWF, aimed to raise awareness about the importance of global collaborations in preserving biodiversity. Through the 'Imagine a World Without Nature' campaign, AICC :: Artificial Intelligence Creative Community utilized AI tools to generate impactful visuals, illustrating the profound impact of environmental loss and highlighting the necessity for collective efforts in safeguarding our planet's beauty.
As the Director of Communication for AICC :: Artificial Intelligence Creative Community, I spearheaded a powerful initiative to inspire positive change for a greener, more sustainable future. Our week-long campaign engaged members in addressing environmental challenges, from climate crisis to reforestation, fostering collective action. Through impactful images, compelling messages, and creative ideas, we spread awareness and promoted sustainable practices, emphasizing the urgent need to protect and restore rainforests worldwide.
As the Project Manager for the Berner XZ-Campaign at Hasan & Partners in Helsinki, I spearheaded the collaboration with the creative team and Cocoa team to execute a successful campaign for Berner. This involved managing the photo shooting and development of marketing materials, resulting in the achievement of our campaign objectives.
As the Project Coordinator in 2018 for Marimekko's collaboration with Junya Watanabe Comme des Garçons, I played a key role in orchestrating the successful launch of the 2018 collection. Our primary accomplishment was establishing and expanding brand awareness in a new market area, showcasing the unique fusion of Marimekko's iconic designs with Junya Watanabe's avant-garde fashion vision.
As the Project Coordinator for the Shanghai Roastery project in 2018, I successfully orchestrated the introduction of Marimekko products into Starbucks Shanghai, focusing on building brand awareness in a new market area. This endeavor marked a significant achievement in establishing the presence of Marimekko within the Shanghai coffee culture and contributing to the brand's recognition in this vibrant market.
Gallery Artika, opened in 2013 by Cooperative Artika, which was founded by 14 local artists. The gallery space had 70 square meters of art exhibition space located in Design District area in the heart of Helsinki city center, providing the gallery space for private and group exhibitions and for the gallery space rental. Main achievement – Building gallery operations and brand image for the art gallery. Handling all the graphic materials, PR, and social media channels.